I’m sure it wouldn’t surprise you to learn that the annual cost to U.S. businesses due to lost productivity of working caregivers is a whopping $17.1 to $33.6-billion dollars*.
As Boomers grow older, the number of workers raising kids while simultaneously caring for aging parents is skyrocketing. When they are torn between caring for elderly loved ones and the demands of their job, the impact on work performance can be staggering.
· Missed deadlines!
· Loss of productivity!
· Absenteeism!
It all adds up. It’s estimated that businesses lose $2,441 per employed caregiver each year.
Ideally, no one would have to look to outside help when a loved one needs care, but sometimes, it can’t be avoided. The days of large extended families are gone. Without that safety net, more and more often, care of an aging parent falls on a single caregiver. Few of us have the luxury of staying home to do so. How many of your employees are part of this “ Sandwich Generation”? If I could show them how to maintain a healthy home/work life balance would they want to know?
Here are just a few topics I can cover:
Stress Management. Taking on the responsibility for an elderly loved one’s health and wellbeing can be overwhelming. With the proven and effective stress management tools I will outline, caregivers will learn how to lessen anxiety at home and increase productivity on the job
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Practical Tips. I can teach your readers how to trouble-shoot a home with a special focus on elder issues, and explain safe lifting techniques to maximize safety and comfort for caregivers and their families.
Why listen to me? I am president and CEO of Avenue HomeCare, a Charlotte, N.C.-based provider of home healthcare services. Since launching this company in 2004, my vision has been to be the preferred and trusted leader in home care, respected for providing the most effective, compassionate and innovative care possible. The experience of my staff, which, unlike other homecare providers, includes licensed clinical nurses and nurse practitioners, is unparalleled.
In addition, I currently run two other successful companies. I am CEO of Brock MacNeill Consulting/Marketing, a national marketing, business strategy and consulting firm, also headquartered in Charlotte, and a principle partner in VitaShapeMD™ an all-natural, cutting edge, anti-aging supplement. With more than 15 years’ entrepreneurial experience directing and writing marketing campaigns, creating shareholder reports and conducting road shows, I am nationally recognized as an authority in several diverse areas of business and advocacy, helping clients define and achieve growth objectives through innovative approaches to sales, public relations, marketing and business development.
As a speaker and writer, I’ve lent my expertise to such topics as sales training and motivation, recruiting and retention, business development and planning, brand definition and implementation, investor relations, and strategic marketing. Most recently, and perhaps closest to my heart, I’ve been addressing issues that impact the healthcare industry, especially as they relate to the aging population’s urgent need for pro-active strategies regarding future healthcare plans and the engagement of quality caregivers.
Bottom Line: If you want to help your employees bust stress, boost productivity, and find a happier, healthier work/life balance, I can show them how.
Serena L. Brock
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